Earlier conversations
Clients try finishes, rooms and outdoor options on their own time, so the meeting starts from what they've already looked at.
For custom-home builders
Don't just show your clients what you're building. Let them experience what they're buying.
Clients explore rooms and options in 3D and watch the price change as they choose, then review their selections with you. It runs in a web browser, under your company name.
The drawingThe 3D home
- 9
- concept homes in the demo
- 4
- seasons, from dawn to night
- No
- apps for your client to download
- 1
- link that reopens their exact choices
See the dream. Know the number.
Add what you want. Watch what it costs.
This is the idea in miniature. In the 3D demo, every choice appears in the model and the estimate together, so a client can see what fits before anything is built.
Example total$2,980,000
Example figures only, not a quote. A builder's version would use that builder's own prices.
Where it fits
Planners help you draw a home. This helps you sell one.
Home-planning software and renderings both do their jobs well. Home Studio does a different one: it lets your client try your options and see your prices before they sit down with you.
| Question | Planning software | Renderings | Home Studio |
|---|---|---|---|
| Best for | Drawing and laying out a home | Marketing pictures and video | Helping a client choose and budget |
| Who does the 3D work | You or your team | A rendering studio | We do, from your plans |
| Can the client change options? | Only if they learn the tool | No, each change is a new image | Yes, only the ones you offer |
| Do prices change with choices? | Not usually | No | Yes, from your price sheet |
| Construction drawings | Many can produce them | No | No, that stays with your architect |
A general comparison of these kinds of tools; individual products differ. No builder's home has been set up in Home Studio yet, and a pilot is how we'd test it on yours.
The problem
Clients have to choose before they can see it.
Floor plans and finish schedules ask a client to imagine the result, and some choices are easier to settle before construction than after.1 Home Studio gives you and your client something specific to look at and talk through.
A more focused meeting
The saved design lists what the client picked. You can go straight to what's possible, what's included and what it costs.
What it doesn't do
It doesn't replace your review, and it can't guarantee savings or prevent later changes. It's a visual aid for the conversation.
See it working
Rooms change in the model, not just on a list.
These are captures from the demo home. A client picks a closet layout or a use for the flex room, and the 3D room, its dimensioned plan and the example price update together.
Concept homes in the demo
From a mountain ridge to a city rooftop.
Nine original concept homes show the range. A builder's version would be built from that builder's own plan, with that builder's options and prices.
MountainStone, steel and glass, with a sauna and guest cabin
EstatePool terrace, courts, guest house and front gates
Ranch40 acres with a stable, covered arena and hay field
Modern FarmhouseWhite gables and a wraparound porch on a suburban street
Coastal ModernRaised above the sand, with a boardwalk and ocean deck
CraftsmanTapered porch columns and timber on a wooded lot
New York High-RiseExtra floors, a rooftop pool and a party deck
Desert ContemporaryEarth walls around a courtyard, with mesas behind
City condoCompare a studio, a two-bedroom and a loft
These are visual concepts with example prices. Nothing here checks structure, zoning, building rules or whether an option can be built at a real site.
A real example
A real parcel and a real estate, in 3D.
Hampton National Historic Site in Towson, Maryland, with its public parcel boundary, aerial photo and land shape. The mansion is modeled from 1959 government survey drawings. It's an example of what's possible, not a client project, and we aren't affiliated with the National Park Service.
In the demo's “Your parcel” setting, you can also load the aerial photo and land shape for an address in the lower 48 states and place the concept home on it. The boundary fills in automatically in Maryland and Delaware; elsewhere you trace it on the photo. Boundaries are mapping data, not surveys, and the trees are placed from the photo rather than being the real trees. Nothing here shows what can be built on any parcel.
After the client is done
What happens to a design.
Home Studio doesn't send anything by itself or keep client details. The client passes the design along.
The client reviews it
A summary lists their choices with an example total and a link that reopens the same selections.
The client sends it to you
The app writes a message with the link and their choices. They send it from their own email or phone.
Your address can be filled in for themYou confirm what's real
You open the link and see the same selections. You confirm dimensions, availability, scope and cost.
Automatic delivery to your inbox or CRM isn't built yet. We would scope it with you as part of a pilot.
Founding builder pilot
Show us one plan you're selling now.
The first 3 builders get one plan, up to a Large home, live for 90 days with their own prices. Proposed price $1,500, and it all counts toward your build fee if you stay on a monthly plan. We'll walk through the demo with you first.
FAQ
Common questions
Can it show my actual plans, not the demo house?
That's the plan for a builder's version, and it's modeling work we would do for you from your plans. No builder's home has been set up yet, so a pilot is how we'd find out together how close it gets and how long it takes.
Where do client requests go?
To you, from the client. The app writes a message with the design link, and the client sends it from their own email or phone. Automatic delivery isn't built yet.
Do clients need to download anything?
No. It runs in a web browser on phones, tablets and computers.
Can it show a home on a client's land?
As an approximate concept. For an address in the lower 48 states, the demo loads a public aerial photo and land shape, and the client places the concept home on it. The boundary fills in automatically in Maryland and Delaware; elsewhere they trace it on the photo. It doesn't check surveys, zoning, setbacks or whether a home can be built there. The ground is levelled under the home, and any building already in the photo stays there as a flat image.
I'm a homeowner, architect or land agent. Is this for me?
You're welcome to try the demo, but it's built for builders first. Your own home would need a participating builder. Tell us what you need through the contact form.
Does the demo collect personal details?
Your name and phone in the message form stay on the page and only go into the message you send. If you enter a location for the sun direction, that text goes to OpenStreetMap when you press Set.
What the demo is, and what it isn't
Example only
- The main demo home is an original procedural concept, not an architect's model or a client's project
- Prices are illustrations, not quotes
- Room dimensions come from that concept home. They aren't construction documents
- Pantry, kitchen, laundry and window choices change the estimate and summary but aren't drawn in 3D
- Options such as rooftop pools, extra floors and orchards are visual concepts. No one has checked that they could be built
Prototype
- Customer portal preview: sample data in your browser tab, with no accounts, messages or payments
- Builder insights: only records visits in our private demo, and shows nothing on a normal website
- Real land: a live aerial photo and land shape for the lower 48 states. Boundaries fill in only in Maryland and Delaware, as mapping data
- No survey, setback, zoning, utility or buildability check anywhere
Planned
- Your own home plan modeled for your clients
- Pantry and laundry or mudroom rooms drawn in 3D
- Client messages delivered to your email or CRM
- A builder report on real visits, behind a builder login
Your part
- You confirm selections, dimensions, availability, scope and cost before anything is final
- You supply plans, options and prices for your version
Research notes
- Boyce Thompson, “Buyer's remorse”, Houseplans.com, March 2019. It summarizes a Trulia survey of mostly existing-home buyers, where 51% regretted something about their home or how they chose it. The article also notes choices that are cheaper to make during construction, such as recessed lighting and wiring, and some that are costly to change later, such as replacing carpeted stairs with hardwood.
- NAHB, “What Home Buyers Really Want”, March 2021. This national survey of 3,247 recent and prospective U.S. home buyers ran in summer 2020. A laundry room was rated essential or desirable by 87% of respondents. A patio and a walk-in pantry were also on its most-wanted list of more than 200 features.
- Angi, “Which home features do Americans value the most?” This online survey asked 1,499 U.S. adults aged 25 and over in July and August 2021. Asked to name their single most valued luxury feature, 24% of women and 16% of men chose a walk-in closet.
Product
What's in the 3D demo today.
Each control below works in the current demo. A builder's version is set up with that builder's plan, options and prices.
| Setting | Estate neighborhood · Ranch on acreage · City condo tower · New York-style high-rise · Mountain ridge · Suburban street · Oceanfront · High desert · Wooded lot · Your own parcel (concept) | The plan on a lot like theirs, with matching neighbors, trees and views. |
|---|---|---|
| Condo residence | Studio · 2 Bedroom · Two-story loft | Buyers compare unit types in the same building, each fully furnished. |
| High-rise residence | Second floor · Third floor · Rooftop pool · Party deck · Rooftop garden · Terrace options | A tower residence with a built-out terrace over a generic city. Added floors and the rooftop appear in the model, floor plan and example price. Concept only. |
| Arrival | Gate styles that open and close · Driveway shapes · Driveway lights · Ranch land: mountain, Texas or forest | Estate, Mountain and Ranch. Each choice shows in the model with an example price. Concept placement only. |
| Interiors | Living room · Kitchen · Bedroom · Balcony | Furnished rooms with daylight and evening lighting. |
| Rooms you can customize | Primary closet · Flex room · Garage storage | Estate, mountain and parcel homes. Choices that fit the room update the 3D view, a dimensioned plan and the example price together. |
| Price and summary only | Kitchen and pantry · Laundry and mudroom · Windows | Priced choices that appear in the estimate and the saved design. They aren't drawn in 3D. |
| Time of day | Dawn → Night, 5:30 AM – 11:30 PM | A general sun path. Interior and landscape lights switch on at dusk. |
| Sun path for a location | Address or coordinates | Sets the sun direction for that location only. It doesn't place the home on a parcel. |
| Season | Spring · Summer · Fall · Winter | Blossoms, fall color, bare branches and snow on the roof and lawn. |
| Exterior finishes | Cladding · Masonry · Window frames | Set up from your selections, so buyers only see what you offer. |
| Outdoor living | Pool · Fire pit · Outdoor kitchen · Pergola · Lighting · Orchard · Kitchen garden · Greenhouse · Guest cabin · Hot tub deck · Sauna (varies by setting) | Turn add-ons on and off to show the upgrade path. |
| Real parcel example | Hampton National Historic Site · Boundary · Aerial photo · Land shape · True sun path | One public property set up from Maryland parcel data and USGS imagery and elevation, with the mansion's exterior modeled from HABS survey drawings. It's an approximate example, not a survey or client project. |
| Place it on real land (secondary) | Address lookup · Aerial photo · Land shape · Boundary in MD and DE · Place & turn the home · Garage side · Driveway route · Move yard features · Saved alternatives · Concept sheet | A landowner or family places the concept home on their land and shares the concept with a builder. It's approximate: boundaries are mapping data or traced by hand, and it is not a survey, setback or buildability check. |
| Camera views | Street · Entry · Backyard · Pool · Fire pit · Living room · Aerial | Guided views for showings, plus free orbit and a presentation mode. |
| Floor plans | Every level · Room sizes in feet · Tap to enter | Buyers read the layout, then step into any room in 3D. |
| Example pricing | Home · Lot · Finishes · Upgrades · Total | Each choice shows an example price and the total updates. They're estimates, not quotes. |
| Message to the builder | Name · Phone · Timeline · Lot area | Writes a message with the design link and choices. The buyer sends it from their own email or phone; the page sends nothing. |
Mountain · Fall · Golden hourYour brand, not ours
It looks like part of your company.
Buyers see your company name and color from the loading screen to the message they send you, and shared links keep them.
- Your company name and initial, set in the link today
- Your accent color on every button, set in the link today
- Your logo, plan names and specs: part of setting up your version, not built yet
Estate · Winter · 9:36 PMWorks everywhere
Nothing to install, on any screen.
It runs in the web browser on phones, tablets, laptops and the big screen in your model home.
- Text the link after a showing
- Embed it on your website
- Presentation mode for sales meetings
Roadmap
What's live, and what's coming next.
“Live” means it works in the demo today. Everything else is labeled.
Live now
Example pricing
Example prices on finishes and upgrades, with a running total and breakdown. Not a quote.
Live now
Review and share a design
A summary with an example total, a link that reopens the same selections, and a message the buyer can send to the builder.
Live now
Compare two packages
Essentials, Signature and Reserve finishes side by side on the same home, with a drag-to-compare divider and the price difference.
Live now
Floor plan view
A top-down plan for every level with room sizes in feet. Select a room to walk straight into it in 3D.
Prototype
Builder insights
A prototype dashboard that only records visits in our private demo. A builder's report would need its own database and a builder login, so it isn't offered yet.
Live now
Sun path for a location
Enter an address or coordinates to set the sun direction for that location. It doesn't place the home on a parcel.
Live in 3D demo
See the home before it is finished
Explore foundation, framing and weatherproof-shell views for the estate and mountain residence. Try timber or steel framing concepts, siding, masonry, roofing, patio finishes and driveway materials. These are visual examples; builders confirm actual assemblies and costs.
Live in 3D demo
Design the outdoor living space
Toggle a covered lanai, glass sunroom, outdoor kitchen, pool spa and sun shelf, pergola, shower cabana, fire features, courts, putting green, play fort, guest casita, privacy planting, pavers and layered lighting. Feature placement is a concept and doesn't replace site planning or construction drawings.
Live in 3D demo
Customize three rooms
Primary closet, flex room and garage storage, with a 3D view, a dimensioned plan, example prices and share links. Dimensions come from the concept home; the builder confirms what's real.
Live in 3D demo
New York-style high-rise
A concept tower residence with a built-out terrace. Add a second or third floor, a private rooftop pool, a party deck and a rooftop garden. The city around it is generic.
Live in 3D demo
Gardens and outbuildings
Orchards, kitchen gardens and greenhouses, plus a gazebo, sauna, hot tub deck, guest cabin, covered arena or hay field, depending on the setting. Placement is a concept only.
Planned
More rooms in 3D
Pantry and laundry or mudroom layouts drawn in the model. Today these rooms change only the estimate and summary.
Live in 3D demo
A real parcel example
One public site with its real boundary, aerial photo and land shape, and a mansion modeled from survey drawings.
Live in 3D demo
Place the home on real land
Load the aerial photo and land shape for an address in the lower 48 states. Boundaries fill in automatically in Maryland and Delaware, and are traced by hand elsewhere. It doesn't check surveys, setbacks, zoning or buildability.
Planned
More boundary coverage
Automatic boundaries in more states, as free sources are confirmed or a data provider is chosen.
Gallery
One house, every scene.
Each image was captured from the 3D demo in the browser. A few estate frames show an earlier version of the house. In the demo, buyers move the camera themselves.
Prototype · sample data only
One project. A shared place to move it forward.
Try both roles in this sample project. Review selections, update the build timeline, arrange appointments and prepare billing requests. We can connect supported tools you already use or help set up the services you need from scratch.
Portfolio · Interactive 3D
Cherry Hills Estate
A mansion-scale Colorado estate concept, shown in the same live 3D model buyers can explore. Orbit the camera, change the light and season, and inspect the home in its estate setting.
Concept project
This is an original Home Studio demonstration scene, not a completed client commission or a claim about a specific property. The viewer below is the interactive 3D project itself, with no flat-image substitute.
The house and environment in this demo are original procedural geometry; no external model files are bundled.
If the model does not appear inside this frame, open the full 3D experience.
How a pilot would work
You send plans. We do the 3D work.
No builder's home has been set up yet, so these steps and times are our target for a first pilot, not a track record.
Send your plans
Floor plans, elevations and your finish schedule. CAD, PDF or a 3D model from your architect all work.
Your time: about 30 minutesWe build a concept model
We model the home, load your finishes and prices, and add your name and color. You review it with us in a walkthrough call. It's a visual aid, not construction documents.
Target: about 10 business days per planShare it with clients
Text the link to clients or run it in your model home. Clients send you a message with their design link and choices.
The client sends it; nothing is automatic yetWhat we need from you
The kickoff checklist
Most builders already have all of this in their plan set.
- Floor plans for each levelPDF or DWG
- Exterior elevations, all four sidesPDF or DWG
- Finish scheduleCladding, masonry, windows
- Outdoor package optionsPool, kitchen, fire features
- Logo and brand colorSVG or PNG, hex code
- Where clients should send designsEmail address
Proposed pricing
Pay per project, or monthly if you sell several plans.
Every home starts with a one-time build fee based on its size. Then pick how you keep it live. These are proposed prices. No builder's home has been built yet, so they may change after our first pilots, and we'll confirm yours in writing before you commit.
Single project
$129 /month, plus build fee
For one spec home, model home or client's custom build. 12-month term, then renew or take it down.
- 1 home plan live for 12 months
- Your options and your prices
- Your name, colors and shareable link
- Client messages addressed to your email
- 2 price sheet updates included
- No ongoing commitment
Builder plan
For repeat plans$499 /month, plus build fees
For builders selling several plans. Month to month.
- Up to 5 home plans live; $79 a month for each one after that
- Price sheet updates whenever you need them
- Your full finish and upgrade catalog
- Embed on your website
- Model-home presentation mode
- Inbox or CRM delivery, scoped with you (not built yet)
Big project
From $25,000
For communities, large estates and developments. Scoped and quoted on its own.
- 5 or more buildings, or many homes on one site
- Site or community context, with accuracy limits stated
- Models from your architect's files, where the files allow it
- Timeline and hosting agreed up front
One-time build fee
Priced by the size of the home.
| Size | What it covers | Proposed fee |
|---|---|---|
| Standard home | Up to 3,500 sq ft, one building | $3,500 |
| Large home | 3,500 to 7,000 sq ft, one building | $6,000 |
| Estate | Over 7,000 sq ft, or a complex site | From $9,500 |
| Extra building | Barn, shop, arena, guest house or similar | $2,000 each |
| Room customizer | A room clients can configure, with its plan and pricing | $950 each |
Every build fee includes modeling from your plans and elevations, your name and colors, and loading your price sheet. Fees assume complete plans with dimensions.
What the first year costs
Standard home, single project$5,048$3,500 + 12 × $129
Large home, single project$7,548$6,000 + 12 × $129
Estate, single project$11,048+From $9,500 + 12 × $129
4 Standard plans, Builder plan$19,9884 × $3,500 + 12 × $499
Work out your own number
What would your first year cost?
Single project, each plan
Builder plan
Founding builder program
A paid pilot for our first 3 builders.
$1,500 for one of your plans, up to a Large home, live for 90 days with your prices. If you stay on a monthly plan, the full $1,500 counts toward your build fee. In return, we ask for your honest feedback and, if you're comfortable, permission to share what we learn together. We'll agree the delivery date and terms in writing first.
3
pilot spots, so each builder gets our full attention.
Questions builders ask
Before you sign up
Do buyers need to download anything?
No. It runs in the web browser on phones, tablets and computers. Buyers open a link and start exploring.
Can it show my actual plans, not the demo house?
That's the plan for a builder's version. The demo house is an example. We'd model your home from your floor plans and elevations, with your cladding, masonry and window selections. No builder's home has been set up yet, so a pilot is how we'd test it.
Can I put it on my own website?
The Builder plan includes an embed for your site. Single projects get a branded link you can share anywhere, including texts, email and social posts.
Where do client requests go?
The client sends them to you. The app writes a message with the design link and choices, addressed to your email if you give us one, and the client sends it themselves. Automatic delivery to an inbox or CRM isn't built yet; we'd scope it with you.
What happens if I cancel?
A Builder plan goes offline at the end of the billing month. A single project stays live until its 12-month term ends. We'd agree what you keep before setup starts.
How realistic does it look?
The demo house is procedural geometry rendered in the browser, with sun shadows, reflective glass and night lighting. It's a visual concept, not a photoreal render. How close a builder's version gets depends on the files you supply and the scope we agree.
Contact
See your plan in Home Studio.
Builders: tell us about your homes and we'll set up a 20-minute walkthrough of the demo, with ideas for your own plans.
Email us
ikagserv@gmail.comWe aim to reply within one business day. Include your company name and how many homes you build a year.
Before you write
Spend a minute in the live demo so we can talk about what you'd want for your own homes.
Landowners and land agents
Home Studio is built for builders first. The demo can place its concept home on a real aerial photo and land shape, but it doesn't check surveys, zoning or buildability. Choose “Landowner or land agent” in the form to tell us what you'd want buyers to see. We'll reply by email.
Lumber yards, dealers and associations
If you work with custom builders, we'd like to talk about a referral partnership. Email us with "Partner" in the subject.
Your request is ready to send
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